Exceptional Executive Search is a well-established boutique search agency that lacked branding and a website due to most of the business being generated by word of mouth. The client initially came with the request for a logo that would fit the high-end, white glove service style of the company while remaining approachable enough for her range of clients, including large non-profits, medical schools, social justice and community organizations. Once the logo was designed the client additionally asked for a website, as she was currently using LinkedIn as her only online presence. The website was designed to be sleek, calming and inviting, utilizing a analogous palette of deep blues and teal to evoke knowledge, elegance, reliability and open communication.